Website Copywriting Services
The Right Words Make All The Difference
It takes more than a pretty website and a great product to grow your business online — sorry, but it’s true! The internet is a massive marketplace, packed with brands competing for attention. To stand out, you need a voice that’s targeted, compelling, and believable — one that captures leads and turns them into sales.
Also known as (friendly wave) website copywriting.
I’ll help you better understand your audience and your competition. Where can you stand out? What makes you the obvious choice in your industry? What problems does your product actually solve?
Answering these questions simply and effectively is what builds trust — and drives conversions.
Because no one should lose a customer over confusing or forgettable copy.
Where It All Begins: The Site Audit
(It’s free!)
You’ve got a website. Old? New? Doesn’t matter. What does matter is that it’s not doing what you want it to — bringing in traffic, generating leads, building a loyal community — and you’re left wondering: What am I doing wrong??
That’s where I come in. For the low, low price of free-ninety-nine, I’ll run a no-strings-attached audit of your site’s health — reviewing your website copy and SEO practices to see where things might be falling flat. Easy peasy.
* Full site audit and recommendations
* Competitor list and traffic comparison
* Basic keyword analysis
What Can You Expect?
(Included In All Packages)
SEO Optimization
Optimizing your website for organic search is non-negotiable in today’s digital world.
Every page of copy I write is built with SEO in mind — targeting relevant, high-value keywords that help you rank higher, attract the right audience, and stay ahead of your competitors.
Market Research
Understanding your competitors’ strengths and weaknesses is a powerful advantage. Who’s visiting their site? How are they finding it? Where are they spending their marketing dollars?
I dig into the data so you can make smarter, more strategic decisions — and position your brand to stand out.
Brand Voice Guide
How do you want your customers to hear you … when they read you?
My simple brand voice guide helps you define (and stick to) a consistent tone that speaks directly to your audience — so your messaging feels clear, confident, and unmistakably you.
And copy that …
builds loyalty
speaks to your audience
tells your story — and sells it
The “I Need a Website” Package
Starting at $2,500
When it comes to your website, there’s no time to waste. Whether you run a brick-and-mortar shop, an online store, or a service-based business, you need a digital storefront that makes a strong first impression — like a warm handshake and a confident smile.
Let’s get you up, running, and ready to grow.
What’s Included:
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An effective website brings in new visitors — without you having to chase them. That’s where SEO comes in. Before writing a single word, I’ll research high-value, relevant keywords to help your pages rank and perform better long term.
Curious what’s included? Click here to see the full SEO Starter Pack.
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You’ll get three pages of conversion-focused, search-optimized website copy written in a voice your audience trusts. Most clients start with a Home, About, and Services page — but we can tailor it to whatever your business needs.
Extra pages? No problem.
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Great copy deserves a layout that works. I’ll provide a simple wireframe that shows how your copy should be structured on the page — including formatting, image placement, headings, and calls to action — so your designer knows exactly what to do.
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No designer? No problem. I collaborate with a trusted design partner to offer full-service packages that include branding, logos, web design, and more. Just let me know if you’d like to explore this option.
The “Countdown to Launch” Package
Starting at $2,500
Launching something new — whether it’s a business, product, or service — can feel overwhelming. You’ve built something great (yay!), but now comes the hard part: getting people to want it.
A strong launch starts with understanding your audience, speaking to their pain points, and positioning your offer as the must-have solution. It’s all about building excitement — and momentum.
Let’s create some buzz and get your launch off the ground!
What’s Included:
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Launching blind? Not on my watch. I’ll dig into your competitors and uncover what your ideal customers are really looking for — so we can position your offer as the obvious choice in the market.
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When you don’t have a salesperson, your sales page is the closer. I’ll craft a long-form, SEO-optimized page that highlights your product’s benefits, addresses key pain points, presents supporting data, and guides readers toward taking action.
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Already have a list? Perfect. I’ll write an 8-email promotional sequence designed to educate, excite, and convert — turning interested subscribers into paying customers by launch day.
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We’ll boost your launch visibility with two high-quality blog posts that drive organic traffic and give you shareable content for your big week. Each one will strategically support your product, service, or brand story.
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Whether you’re ready to run ads now or just want to be prepared, I’ll find low-competition, high-converting keywords you can use in future campaigns.
Want ad copy too? Ask me about upgrading to my full Google Ads Package.
And What If You Want It All?
Monthly Copywriting Retainer Services Available For Select Clients
Need consistent, high-quality copy — but not ready to hire a full-time writer? My Priority Retainer is the perfect in-between. You’ll get ongoing support each month, with access to everything from email sequences and blog posts to product descriptions, newsletters, and social captions.
It’s like having a copywriter on your team — without the overhead. Plus, you’ll get faster turnaround times and top-priority service tailored to your business’s evolving needs.
Content Marketing
Newsletters
Product Descriptions
Ad Copy
Blog Articles
And More
How Does It Work?
from idea to delivery
1. Free Site Audit
I’ll give your website a thorough inspection — focusing on copy and SEO, but also taking design and user experience into account. You’ll walk away with a handful of actionable tips you can implement right away to boost performance.
2. Brand Questionnaire
While I’m digging into your site, you’ll fill out a short questionnaire to help me understand your brand’s personality, goals, and target audience. If we move forward, your answers will help me write in a voice that feels like you — and earns your audience’s trust.
3. Strategy Session
Next, we’ll hop on a call to talk through your needs and goals. Using insights from your audit and questionnaire, I’ll share how I can best support you — and we’ll outline a game plan for moving forward.
4. Quiet Writing Time
Once we’re aligned on direction, I’ll get to work. You’ll receive updates along the way, and timelines are tailored to your schedule — but most projects wrap up within 3–4 weeks from kickoff.
5. Show & Tell
When the first draft is ready, I’ll send it your way along with context on key choices. From there, we’ll collaborate on any edits to make sure the final version feels right and reads even better.
6. Implementation & Design
Whether you’re DIY-ing your site or working with my design partner, I’ll help make the launch process seamless. You’ll get copy that’s ready to plug in — complete with wireframes, formatting guidance, meta descriptions, and title tags.
Ready For Your Free Site Audit?
FAQs
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If your website isn’t converting — meaning people visit but don’t take action — your copy could be to blame. A quick (free!) audit will tell us a lot. I’ll take a look at your messaging, SEO, and structure to see what’s working and what’s holding you back.
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I’ve worked with all sorts of industries — from health and wellness to sports and automotive. As a J-School grad, I love immersing myself in a new story and learning as much as I can. If you have something great to offer and want copy that helps you connect with your people, we’ll get along just fine.
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Great! I love a good refresh. Whether we’re making small tweaks or doing a full rewrite, we’ll build on what’s already there — so your site feels more clear, more confident, and more you.
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No problem. I partner with an experienced designer who can help you bring your site to life — from branding and layout to a fully polished final product. Just let me know if you want a referral or a full-service package.
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Most projects take about 3–4 weeks from kickoff to final draft, depending on the scope and your schedule. If you’re on a tighter timeline, let me know — I’ll do my best to accommodate.
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Yes! After I deliver the first draft, you’ll have a chance to review and request any edits. This is a collaborative process, and I want you to feel 100% confident in the final copy.
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Yes and yes. I write blog posts, eBooks, newsletters, product descriptions, email sequences — basically, anything that helps your business communicate clearly and connect with your audience. Need something specific? Just ask.
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You bet. If you need consistent content — like emails, blogs, or product descriptions — my Priority Retainer Service gives you ongoing support and faster turnaround times, without the commitment of a full-time hire.
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Absolutely. I offer custom packages for smaller needs like a single landing page, an updated About section, or even just a clearer call to action. If it involves words, I’m in.
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I do. I know copy is an investment, and I want it to feel manageable. Most clients split payments into two or three installments — we’ll work out a schedule that makes sense for you.
LET’S TALK.
Reach out today with a little more information about you, your business, and where you might be looking to grow. I’ll get back to you shortly to schedule a consultation, where we will go over your free website audit and discuss potential service options.
Speak soon!