Hey, I’m Michael Jaycox.

— writer, strategist, and storyteller.

Before I was a copywriter, I was a journalist — trained to ask the right questions, listen closely, and find the throughline in someone’s story. Later, as a managing editor and content strategist, I learned how to shape those stories into something bigger: a brand message that resonates, connects, and grows with its audience.

Now, I help small businesses do the same.

To me, copywriting isn’t about being clever or salesy. It’s about clarity, confidence, and making people feel like they’re in the right place. It’s about giving your business a voice that sounds like you — and earns your customers’ trust.

That’s why my business is called In Your Words.

Because this isn’t about me.

It’s about your voice, your values, your story.

I’m just here to help you write it.